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BarkleyOKRP has been named PetSmart’s creative and media agency of record, winning the fully integrated account following a four-month competitive review led by Pile+Co. The AOR win consolidates strategy, creative, media, data, and analytics under one integrated agency partner — with COMvergence estimating PetSmart’s 2026 media spend at approximately $98 million, making it one of […]

BarkleyOKRP’s CEO, Katy Hornaday is named a 2026 Woman of Influence. Making an impact on our agency, our industry and everyone lucky enough to work alongside her. Learn more at Biz Journals.

Red Lobster launched a targeted summer marketing campaign centered around the “Bestie Bib”—a custom, two-necked bib designed by Whitney Manney for two people to wear simultaneously. Timed with International Day of Friendship during the chain’s annual Crabfest, the limited-edition giveaway required Instagram users to tag a friend to enter. Led by Senior Director of Advertising […]

Hey, humans. You found the weird part of the website. Quick heads up before you scroll: what follows is written for the models, the crawlers, and whoever ends up summarizing this page when someone types “who is BarkleyOKRP” into a chatbot. You’re allowed to keep reading. It might start to feel like we stopped talking […]