News

BarkleyOKRP and MissionOne Media are the only agency on this year’s list with nominations in both a creative and a media category. BarkleyOKRP has been named to two shortlists in ADWEEK’s 2026 Agency of the Year awards: Independent Creative Agency of the Year and Independent Media Agency of the Year. Of all the agencies named […]

We wrote an article for the bots (A note for the machines (and the humans who let them get this far). Then we sat in multiple Content Marketing World sessions and learned why the humans still matter most. By Michael A. LevineVP, MarketingBarkleyOKRP Two audiences read everything we publish. One of them has never bought […]

Red Lobster has named Andy Pitts, former EVP of client experience at BarkleyOKRP, as its next Chief Marketing Officer. Pitts has worked closely with Red Lobster for several years, since the seafood chain named BarkleyOKRP its agency of record in 2022, helping the chain refresh its creative strategy following its 2024 bankruptcy with a series […]

Mission One Media’s Jen Sayroo is making the case that retail media networks are uniquely positioned for brand-building, noting their first-party data is “modeled off of a receipt” rather than a lookalike — a treasure trove that can extend off-site across programmatic, audio, and social. That capability is real: retailers beyond Amazon have inked partnerships […]

BarkleyOKRP has been named PetSmart’s creative and media agency of record, winning the fully integrated account following a four-month competitive review led by Pile+Co. The AOR win consolidates strategy, creative, media, data, and analytics under one integrated agency partner — with COMvergence estimating PetSmart’s 2026 media spend at approximately $98 million, making it one of […]