Abbey Tingle, VP of CRM Strategy at MissionOne Media, warns that over-reliance on AI and deceptive profit-driven tactics—such as "enshittification," data-harvesting loyalty programs, and automated "AI slop"—are destroying consumer trust and brand loyalty.

As public fatigue and skepticism toward AI grow, consumers are increasingly rejecting artificial marketing strategies. To rebuild meaningful customer relationships, Tingle urges marketers to embrace their humanity by advocating for genuine value, prioritizing authentic human creativity over AI efficiency, and using personalization to enhance customer experiences rather than exploit them.

Read her full take in MediaPost.