Hire us for our brains. Love us for our tech.
Our media machines have soul and scale.
Mission Control™ is our performance intelligence platform that unifies data, creative, and commerce through automation and advanced machine learning.
Powered by Adlucent, the tech ecosystem encompasses proprietary tech that translates intelligence to impact boosting efficiency across the media lifecycle and uncovering new paths to ROI. The result: media and creative that performs, learns, adapts, and scales with every impression.
Planning
Atlas™
Geo-based insights that turn retail geography into precision marketing.
Personified™
Custom audience platform enabling discovery, activation, measurement and learning.
Activation
Adlucent Index™
A customized performance engine for smart bidding.
Deep Search™
Custom bid management that puts marketers in control.
Optimization
AURA™
Connected data and insights across all platforms and campaigns.
M1 Refinery™
AI-driven creative optimization that answers why certain ads perform better.
Atlas™
Atlas™ 2.0 turns retail geography into precision marketing. By mapping real drive times, demographics, and competitive zones, it pinpoints exactly where to spend and what to say.
- Targets ideal prospects within realistic reach.
- Eliminates waste on existing customers.
- Adapts messaging and spend by market zone.
- Visualizes data through interactive maps.
- Operates at dual resolution, block group + ZIP code, for unmatched precision.
Personified™
Personified™ is our custom audience platform, built to enable audience discovery, activation, measurement, and learning. Great audience work comes from recognizing nuance and learning from your marketing buys. That’s why we’ve built Personified to enable a combination of data scientists and AI applications to micro-segment, analyze, and iterate quickly based on real signals.
- Creates audiences from multiple, disparate sources.
- Every segment is immediately addressable and measurable.
- Know more about your audience than the competition.
Adlucent Index™
Adlucent Index™ restores control to automated media buying by transforming standard algorithms into customized performance engines. Instead of optimizing for clicks or revenue alone, it teaches Google, Facebook, and other platforms to value the metrics that actually drive growth, like profit margin, lifetime value, and customer quality. Built for marketers who want transparency and precision, it transforms automation from a blunt tool into a competitive advantage.
- Developed in partnership with Google for use across Search, Shopping, and Performance Max.
- Delivers an average 12% ROAS lift by optimizing to business-defined metrics.
- Augments algorithms with profit, margin, and LTV data for smarter bidding.
- Helps acquire higher-value, long-term customers efficiently.
- Reduces wasted spend by aligning automation with real business goals.
Deep Search™
Deep Search™ is our proprietary commerce engine that puts marketers, not algorithms, in control. It combines automation with human intelligence to optimize feeds, bidding, and analytics across every channel, transforming disconnected data into actionable performance that drives real profit. Built for retail and omnichannel brands, it delivers transparency, flexibility, and results that surpass what standard ad tech can achieve.
- Commerce-first optimization aligned to profit, not just clicks.
- Custom bidding logic and data weighting for more intelligent automation.
- Unified cross-channel reporting for real-time clarity.
- Transparent, marketer-led controls that outthink black-box systems.
- Proven ROAS and efficiency gains across retail portfolios.
AURA™
AURA™ is our connective tissue: tying your data threads into a brain that learns, recommends, and activates. By combining Deep SearchTM techniques with predictive modeling and experimentation, we help you go beyond “what happened” to “what to do next.”
- Integrates every signal (CRM, web, media)
- Leverages cloud AI to predict and surface features.
- Activates insights via experiments and campaigns.
- Speeds up analysis dramatically.
- Gives you control over what metrics really matter.
M1 Refinery™
M1 Refinery™ is an AI-driven creative optimization tool that reveals the “why” behind ad performance, turning creative testing into a continuous, insight-fueled loop that drives measurable growth across every platform.
- Tests 200+ creative variables tied to KPIs.
- Works across Google, Meta, TikTok, and YouTube.
- Delivers (on average) 20% higher CTR and stronger ROAS.
- Informs smarter briefs and faster iteration.
- Recipient of Google Ad Impact Award.