Helping Oar Health reach more people ready for change.

Oar Health provides FDA-approved medication for individuals seeking support with alcohol use. Their goal was to increase organic visibility and establish themselves as a leading voice in a stigmatized space. Reaching new patients is uniquely challenging here: many people associate treatment with abstinence-only programs, and stigma, fear of judgment, and concerns about privacy or cost often keep people from exploring options that could genuinely help them.

MissionOne Media worked to meet individuals where they search, creating empathetic, intent-driven content that addressed real questions and concerns without judgment. By building resources that reduced barriers to seeking care and positioning Oar Health as a trusted and compassionate alternative, MissionOne also boosted visibility in both traditional Google search and AI search engines like ChatGPT by ranking higher for niche and informational search terms.