The weekly feed. Social trends, news, viral videos, and culture. August 10th.

Welcome to The Weekly Feed.

This report is packed with the latest social platform news, pop culture moments, and brand wins you need to know. Go ahead and get click-happy, pass it around the office, and use these trends to inspire your brand's next move.

TRENDS

• Wtf is... 
• Kinda chic to... 
• Is it just me or are the RushTok work week videos more unhinged than ever this year?
• So, I never thought I'd say this, but CPAPs are having a moment. First, the viral heatless curl hack, PR kits, and hosting CPAP Baddies meetups.
• Another BIG ticket Halloween item this year is the IRL Five Nights at Freddy's animatronic.
• Dressing up like the Ariana Petal image in the TikTok search.
• Using this sound and twisting a dress transition.
• Recreating this scene from Spider-Verse IRL.
• I like you better with... 
• Showing off our refrigerator magnet stashes.
• Restarting the trend of getting the answers then asking the question.

VIRAL VIDS

• Dog On Hoverboard - that's all.
• This poor goat is so confused.
• Cross species getting along videos will always go viral.
• This extremely cultured dog. 
• Ryan doing the most for the pasta potluck (who is going to invite me to a pasta potluck?).
• This girl and her emotional support mourning dove
• This poor girl who picked a username when being a wicker enthusiast didn't have such a connotation.
• Installing a bar in your shower.
• Historically accurate recreation of Ancient Egypt.
• Say hello to Mowgli.
• Also, say hello to Banshee.
• This is the bravest cat I've ever seen.
• This Melissa is the definition of Drunk and Outside.
• Emily who landed her failing plane flawlessly on a highway in the most insane dash cam footage I've ever seen.

PLATFORM NEWS

• Break out your Top 8 and HTML skills, MySpace is coming back.
• DISNEY has partnered with TikTok providing a "deep library of assets" for people to create with. This is HUGE. Disney is famously litigious when it comes to their IP. This is definitely a marketing move for them, but a  further push into social as entertainment for TikTok.
• Speaking of increased AI moderation - Reddit is amping up their AI Mods causing BIG backlash from human mods.
• As the term AEO becomes more mainstream - Google is trying to combat the fact that it's pretty obvious that Reddit gets referenced more than pretty much anything when it comes to their AI Summaries.

MUSIC / MOVIES / TV

• Lollapalooza Weekend Recap:
  • Day 2 of Lolla was drizzled on nearly all day (subtle foreshadowing for day 3) which caused Lil Uzi to cancel his set due to weather/travel delays. He later showed up at Major Lazer.
  • Olivia Rodrigo AND YUNGBLUD stopped by and joined Smashing Pumpkins for their headlining set.
  • Then to close out the night, Charli opened her set in the most dramatic way possible with House as it began to pour rain.
  • Willis Tower turned BRAT green for Charli.
  • Day 3 was delayed until 3pm due to massive storms.
  • Olivia Dean created a core memory for thousands of people all at once.
  • And while the rest of sunday was a sleeper lowkey, the chainsmokers closed it out with a huge set! Their first time back since 2019.
• The Zac Brown Band gave away a free cruise to EVERY SINGLE GUEST in attendance at their Fenway Park Show.
• Weezer dropped a new music video before their new album featuring SO many cameos. Chit. Tony Hawk. Rob Riggle. SO MANY.
• Between Spider-Man and The Odyssey - the box office had its biggest weekend EVER. Now just wait till DunesDay.
• Bowen Yang is having his Broadway debut in Oh Mary! 
• We're getting a New Girl reunion-ish.
• Apparently there is going to be a Grown Ups 3 because Adam Sandler's friends need money again, probably.
• And, as I predicted earlier this year, we're continuing the era of biopics with a trailer for PRIMETIME about Chris Hansen.

SPORTS & GAMING

• The fastest cross-Alps run happened, and, of course it was by a woman!
• The WNBA Dallas Wings are getting moved next season, to an even bigger arena due to demand.
• And the next WNBA franchise will be... the Cleveland Sirens.
• The NFL has a new media policy which might affect social team's ability to create game-day content, something fans have come to expect. Could fundamentally change team's channels.
• The 2026 Hall Of Fame Game happened this week and what people thought was going to really be a nothing burger of a game potentially turned into the best preseason game in NFL history.
• GTAVI will stream an "extended look" on Netflix on 8/27, really building hype for a game that's been hyped for YEARS. TBH they really don't need to do any promo, so it'll be interesting to see what else they do.
• It feels like you haven't "made it" these days until you become a Fortnite skin — so I guess, Addison Rae has "made it."

CELEBRITY

• Ariana Grande has announced that after her tour she will be taking a break and is pulling out of the West End show she committed to.

INFLUENCER

• Nara Smith has done a full 180, denouncing being a trad wife on Call Her Daddy, even though she used to regularly hashtag #tradwife. The summer smash hit book Yesteryear is REALLY getting to these tradwife influencers.
• After two children, Isaac Rochelle finally got Allison Kuch the push present she has been joking about since before baby one.

BRANDS

• Two of the hottest brands on social right now, collabing IRL - Sweetgreen x Fishwife. 
• More Off Campus girlies getting their moment - Urban Decay x Mida Abdalla.
• Drag Queens for Drag and Drop - love this Canva moment.
• Spotify launched Running Mode for personalized workout music.
• Dunkin and Starbucks both teased their Pumpkin Spice release dates (8/19 and 8/25 respectively).
• Sprite X Mike Jones (I'm obsessed with this). 
• Shakira X Epson Printers recreating her viral early 2000's computer room meme.
• Shirley Temple IS the flavor of the summer. Gatorade X Shirley Temple.
• Old Navy just won denim season and took so many people out of the running for other brands all at once with this spot featuring Cardi B, Wisdom Kaye, Hailey Bailey, Renee Rapp and so many more. 
• IKEA getting a little horny on main with the perfect way into the viral Wicker trailer.
• Pizza Hut really LEANED into this very unexpected brand truth, and people are loving it.
• Tarte is under fire for their tasteless PR boxes.

COMING SOON

As people say, it's the dog days of summer. Releases and big events are few and far between as people get back into routine, so this section might be a bit shorter than normal!

• Camp Rock 3 drops on Thursday which could drive younger Millennials and GenZ to Disney+ for some welcome nostalgia. 
• Karol G, Role Model, and Stray Kids all dropped new music that could either trend widely, or in their niches.

That's all from this week's feed! Until next time.

Xoxo,

Brendan Antonacci, Geli Hornewer, Jordan Warren, Makenna Winner, and myself (Hannah Grubow).

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Turn internet culture into your brand’s biggest advantage. Contact our Chief Marketing & Growth Officer, Brandon Cooke, at bcooke@barkleyokrp.com to start the conversation.