OAR Health

Helping Oar Health reach more people ready for change.

The Stakes

Oar Health provides FDA-approved medication for individuals seeking support with alcohol use. Their goal was to increase organic visibility and awareness while establishing themselves as a leading voice in a stigmatized space within the healthcare industry.

The Friction

Reaching new patients is uniquely challenging in this space. Many people associate treatment with abstinence-only programs, which can feel intimidating or unrelated. Stigma, fear of judgment, and concerns about privacy or cost often keep people from exploring options that could benefit their health. Oar Health needed a stronger SEO strategy that could connect them with people searching for support on their own terms.

The Shift

MissionOne Media worked to meet individuals where they search, focusing on empathetic and intent-driven content that addressed real questions and concerns. By creating resources that were non-judgmental and supportive, we helped reduce barriers to seeking care while positioning Oar Health as a trusted and compassionate alternative. Our SEO strategy also boosted visibility on Google and in AI Search Engines like ChatGPT by ranking higher for niche and informational search terms.

The Lift

Oar Health experienced significant growth in visibility and engagement. Organic keyword rankings increased by 152% and organic web sessions rose by 181%. Most notably, AI overview visibility surged by 621%, expanding its reach to a much broader audience.