Laurel Boyd leads Creative Media at BarkleyOKRP as EVP, bringing two decades of award-winning media innovation to the Big Indie stage. With a career that’s blurred the line between media and creative, she led work that’s earned a Cannes Silver Lion and multiple Adweek Media Plan honors, including Best in Show. She was also named Ad Age’s Media Planner of the Year and featured in Adweek’s Creative 100.

Before joining BarkleyOKRP, Laurel spent nearly 22 years at Mediahub, rising from assistant media planner to Chief Creative Media Officer. There, she launched boundary-pushing campaigns across categories, built the R+D Lab, and helped redefine what media can actually do for brands.

Her client experience spans just about every vertical, and her sweet spot is the messy middle where media, content, and culture collide.

Fun fact: Before rewriting the media rulebook, Laurel trained as a professional violinist and played with the Plano Chamber Orchestra. Those years of disciplined practice and mastery shaped her approach to media, too: know the fundamentals, then break them with purpose to create work that disrupts and commands attention.

Demian is a data trailblazer with 20+ years of experience turning numbers into narratives that drive business results. Now at MissionOne Media as Chief Analytics & Data Officer, he’s leading the charge to bring full-funnel measurement and transparency to the forefront of modern media. 

Before that, he built global analytics capabilities at Mediahub, pioneered revenue-generating data solutions at The Martin Agency, and redefined media strategy for brands like Harley-Davidson, Citibank, and HealthPartners. A master of media mix modeling, attribution, and cutting through data chaos, he’s racked up Webby Awards, Cannes Lions, and One Show Pencils along the way.

His secret weapon? Making analytics actionable, creative, and impossible to ignore.

Lavall Chichester is a growth-obsessed marketing strategist with a relentless approach to SEO, content, and performance marketing. An AdAge 40 Under 40 honoree and bare-knuckle karate champion, he’s built and led search and content teams at MullenLowe Mediahub, MoneyLion, and JumpCrew, delivering award-winning SEO innovations that drive real revenue, not just rankings.

As a former CEO of Growth Skills, his training propelled the next generation of growth marketers, sales pros, and digital innovators. He’s scaled brands like Smirnoff, Western Union, and CVS and even advises The Hip Hop Museum on digital strategy.

His philosophy? Marketing is a fight—adapt, innovate, and always hit harder.

Sean is a media powerhouse who’s spent his career redefining how brands connect with consumers. As President, Media & Analytics at MissionOne Media, he’s bringing scale with soul, fusing data, creativity, and transparency to fight the media machines. 

Before MissionOne, he led Mediahub to 400% growth, developing the game-changing “human-led challenger strategy” and launching Netflix, JetBlue, Chipotle, and Royal Caribbean into new heights. A former Forrester Research analyst, he helped define “paid, owned, and earned” media—yes, that industry staple. 

His secret weapon? A relentless push for clarity, control, and creativity in a media world full of smoke and mirrors.

Dan is the architect of audience-first media—a strategist who’s been engineering the future of ad tech, data, and performance marketing for over a decade. Now at MissionOne Media as EVP, Product, he’s bringing precision, innovation, and transparency to modern media. 

Before that, he built and scaled Connexio Health, led Havas’ digital investments, and helped shape MullenLowe’s Media Sciences division—running in-house SaaS trading, private marketplaces, and attribution modeling before it was trendy. A data-file-phile (his words), he’s been in the trenches of DSPs, DMPs, and dynamic creative since the dawn of programmatic.

His playbook? Unlocking smarter media investments that deliver real business results—no black-box B.S.

Madeline Juneau is a data maestro, turning complex analytics into business-driving insights that matter. Now SVP, Data & Analytics at MissionOne Media, she’s leading the charge in analytics, data science and digital transformation for clients who demand smarter, faster, and more impactful solutions. 

Before MissionOne, she built and scaled a global reporting and analytics practice at Kinesso, driving $6MM in billings growth, boosting operating margins, and cutting inefficiencies with automated data solutions. She’s also led data innovation for some of the world’s largest brands like Amazon, Stellantis, and Ford proving that better data isn’t just about numbers—it’s about unlocking real impact. 

Her secret weapon? Bridging technology, storytelling, and strategy to turn data into a competitive advantage.

Reshma Karnik is a media game-changer who knows how to turn data, technology, and media investments into business growth. As Chief Media Officer at MissionOne Media, she’s leading the charge in integrated, audience-first media strategies that make every dollar work harder. 

Before MissionOne, she built global media solutions at dentsu, led data and tech strategy at MediaLink, and scaled Amnet’s Audience Center across international markets. She’s as fluent in programmatic, analytics, and media investments as she is in business development and client success. 

Her edge? Bridging data with creativity to drive smarter, sharper, and more effective media strategies—without the fluff.

Sue Krieg is a client delivery titan, shaping high-performance teams and driving business growth through strategy, execution, and operational excellence. Now leading Business Operations and Client Delivery at MissionOne Media, she’s the force behind seamless execution, talent development, and client success. 

Before MissionOne, she scaled Adlucent’s team to 215+ people, led performance marketing at Performics, and marketed e-commerce innovations at Sears Holdings. With deep expertise in data-driven marketing, multi-channel execution, and P&L management, she’s mastered the art of turning client challenges into scalable, revenue-driving solutions. 

Her secret weapon? Making complex marketing ecosystems work—efficiently, effectively, and always with impact.

Pat LaCroix is a media and growth power player, blending brand strategy, performance marketing, and digital transformation to drive measurable impact. Now EVP, Media & Growth at MissionOne Media, he’s scaling media investments that don’t just perform—they dominate. 

Before MissionOne, he doubled marketing effectiveness at Bose, led the brand’s NFL, F1, and Olympics sponsorships, and helped CVS reinvent itself by ditching $2B in tobacco sales. A former Mediahub and Havas heavyweight, he’s landed big wins for Nat Geo, Fidelity, and Goodyear while crafting first-to-market media solutions. 

His secret sauce? Building challenger brands into category leaders—with precision, innovation, and zero wasted dollars.

Ernest Meadows III is a culture-first, data-driven media strategist who knows how to turn DEI-led storytelling into real business impact. As the former SVP, Media Strategy & Investment at Publicis Media, he led multicultural campaigns for Walmart and shaped DEI brand narratives that resonate. 

Before that, he drove Coca-Cola’s media evolution at UM Worldwide, overseeing Sprite, Diet Coke, and Topo Chico while leading diversity initiatives. A Mosaic Council Chair at the American Advertising Federation, he’s shaping the future of inclusive, high-performance media strategies. 

His edge? Blending cultural intelligence with data to build media plans that don’t just perform—they matter.

Benjamin McCabe is a CRM heavyweight, turning data into lasting consumer relationships that drive loyalty and revenue. As SVP, CRM at MissionOne Media, he’s building next-gen omni-channel engagement strategies that move beyond transactions to true brand affinity. 

Previously, at VMLY&R, he led CRM and analytics for global brands, and at Intouch Solutions, he transformed relationship marketing in the healthcare space. A former KCDMA President, he’s been shaping the future of direct and digital marketing for over two decades. 

His superpower? Blending data, strategy, and personalization to make every customer touchpoint count.

Nadia Wade is EVP of Data + Analytics at MissionOne Media, leading a modern, media-measured approach that turns numbers into action and analytics into advantage. From London to Sydney to LA, she has nearly two decades of experience. 

Before joining BarkleyOKRP, she advanced from a lead analyst in consumer analytics at Nielsen to leading business intelligence at media agencies, including Mediahub, OMD USA, and Annalect—shaping measurement strategies for brands like the NBA, Hallmark, Oura Ring, Philips, Snap, and Apple.

When she’s not leading with data, she’s likely planning her next travel adventure.