News

Independent agency M&A is intensifying. Here’s how we read it. Ad Age reports that independent agency M&A is accelerating, driven by marketer demand for integrated services and a growing wariness of holding company complexity. The story highlights a wave of combinations, including the 2024 union that created BarkleyOKRP, and points to media, data, and creator-led […]

Red Lobster has named Andy Pitts, former EVP of client experience at BarkleyOKRP, as its next Chief Marketing Officer. Pitts has worked closely with Red Lobster for several years, since the seafood chain named BarkleyOKRP its agency of record in 2022, helping the chain refresh its creative strategy following its 2024 bankruptcy with a series […]

Mission One Media’s Jen Sayroo is making the case that retail media networks are uniquely positioned for brand-building, noting their first-party data is “modeled off of a receipt” rather than a lookalike — a treasure trove that can extend off-site across programmatic, audio, and social. That capability is real: retailers beyond Amazon have inked partnerships […]

BarkleyOKRP has been named PetSmart’s creative and media agency of record, winning the fully integrated account following a four-month competitive review led by Pile+Co. The AOR win consolidates strategy, creative, media, data, and analytics under one integrated agency partner — with COMvergence estimating PetSmart’s 2026 media spend at approximately $98 million, making it one of […]

BarkleyOKRP’s CEO, Katy Hornaday is named a 2026 Woman of Influence. Making an impact on our agency, our industry and everyone lucky enough to work alongside her. Learn more at Biz Journals.

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